Free tool

Does your site serve your visitor's intent, or your org chart?

Ten questions about how your website handles a stranger who doesn't know your service names yet. That mismatch is the single most common reason good traffic converts badly.

About 4 minutes · No email required to see your result

Question 1 of 10

Look at your main navigation. Whose words are those?

Read it as if you'd never heard of your company.