AI² — Actual Intelligence + Artificial Intelligence
We're a certified marketing firm that builds its own technology. Answer four questions and this site will rebuild itself around your business — then hand you the tools. No email required.
The system behind this page
Start here
Four questions. No email, no calendar, no salesperson. This is the site building itself around you — which is the same thing we build for our clients.
Why we're different
An AI-only shop has the tools and no judgment. A traditional agency has the judgment and no leverage. Read either column below on its own and you're looking at an ordinary marketing company. The multiplication is the whole point.
Actual Intelligence
AMA & DMI certified
American Marketing Association and Digital Marketing Institute credentials — not a self-awarded badge.
30+ years in the chair
Strategy built from running real campaigns for real budgets, across dozens of industries.
Four books, two workbooks
Published frameworks on execution, positioning and digital marketing. The thinking predates the AI.
Brand Positioning Strategy
A $7,500 strategic deliverable we hand you before we ever send an invoice. We call it Keystone.
Artificial Intelligence
Intent
Websites that read what a visitor actually wants, assemble the page around it, and carry the lead into the CRM built inside them.
Portello
The portal where you watch the work happen — deliverables, site health, campaign returns, on the same numbers.
Stratello
Strategic planning software that turns a plan into owners, objectives and dates.
Automated SEO & marketing
The routine optimization and follow-up work runs continuously instead of monthly.
We don't license someone else's platform and mark it up. We build the technology, and we hold the certifications that tell us where to point it.
The AI² difference in fullOne connected system
Most agencies stitch a website together from one vendor, a CRM from another and a spreadsheet for the plan. Ours are built to be the same thing — which is why the handoffs don't leak. It starts with the positioning, and that part is free.
01Brand Positioning Strategy
The foundation
Before you pay us anything, we do the positioning work: who you're for, what you stand for, and the one thing you should be known for. Everything after this is downstream of it.
You own the strategy whether you hire us or not.
What's in it →02The plan
The positioning becomes measurable objectives with named owners and real dates — the discipline from 10 Secrets of Execution, running as software instead of sitting in a binder.
The plan survives the quarter.
How it works →03Intent-driven website + CRM
The front door
Your site asks what the visitor is trying to solve and builds the page around the answer. Every form, call and conversation it captures lands in the full CRM inside it, with the follow-up already running.
Traffic you already have converts, and no lead falls through.
How it works →04Your window into the work
The control room
Where you watch us work: what we shipped, what your site health and page behavior look like, what every campaign returned. Connected to Intent, so the numbers are the same numbers.
Nothing about your marketing is a mystery you have to ask about.
How it works →This page is running on Intent. The four questions above, the order these sections appear in and the record of your visit are not a demo — they are the same software we install for clients.
All four powered by
|AI²— Actual Intelligence + Artificial Intelligence.
Free tools
Answer the four questions up top and these open immediately. We ask because a benchmark is worthless without your size and sector — not to put you in a funnel.
See where you actually stand across strategy, brand, web and demand.
LockedGrade your current site: does it serve your visitor's intent, or your org chart?
LockedWhat a company your size in your sector should be spending.
LockedWhat one lead is genuinely worth to you.
LockedCould a stranger say what you stand for after ten seconds on your site?
LockedYour website, measured on the speed Google actually grades it on.
LockedEvery tool shows its math and is willing to tell you a problem isn't worth solving. A tool that only ever recommended hiring us would be an ad, and you'd know it.
The full picture
Most firms hand over a website and send an invoice. The build is the start of the work, not the end of it.
Be the result when someone in your market goes looking.
Measured in Portello
Give them a reason to pick you that a competitor cannot copy.
Built on Keystone
Turn attention into booked work, then follow up without dropping anyone.
Runs inside LeadWorks Intent
See which of it paid, in plain numbers, without taking our word for it.
Reported through Portello
Credentials
Plenty of firms discovered marketing the same week they discovered AI. Ours has been certified and audited against professional standards for three decades — which is exactly what tells us where to aim the technology.
American Marketing Association
Professional Certified Marketer credentials — the industry's own standard.
Digital Marketing Institute
Certified across the digital disciplines we actually execute.
30+ years of practice
Campaigns run across healthcare, aesthetics, professional services, hospitality and B2B.
30+
Years in marketing
4
Published books
$7,500
Strategy given free before billing
4
Software platforms we built
"We're not an agency that bought an AI subscription. We're a certified marketing firm that writes the software."
Strategic planning
Universities, schools of law, veterinary and pharmacy, health systems and nonprofits bring us in to build strategic plans that survive contact with a board. Multi-month engagements, primary research, stakeholder interviews, and a plan with named owners and real dates.
This is not the Keystone brand positioning strategy we give away, and it is not a website project. It is consulting — and it is the reason we built Stratello.
The planning software we built to run these engagements — objectives, owners, dates and progress, visible to every stakeholder.
Current engagements
Selected past clients
The Library
Published frameworks on execution, positioning and digital marketing by Scott Regan, Managing Partner. This is the Actual Intelligence half of AI² — you can read it and judge it for yourself.
How to Drive Accountability and Accelerate Business Results
Strategy is the easy part. This is the discipline that turns a plan into measurable objectives, owners and dates — the same operating rhythm behind our strategic planning work.
For: Owners and leadership teams whose plans keep dying in the drawer
+ Companion workbook
2nd Edition
An expanded second edition covering brand, patient experience, digital marketing and how to use AI and emerging technology for competitive advantage.
For: Medical aesthetics practices building an authentic brand
Actionable frameworks for SEO, social, paid advertising and AI-powered patient engagement — built to be implemented, not admired.
For: Practices that have a beautiful website and not enough patients
The Definitive Guide to Marketing Your Chiropractic Business Online and Off
A complete marketing system for chiropractic — positioning, patient acquisition, retention and the digital foundation underneath it.
For: Chiropractors scaling from a solo practice to multiple locations
+ Companion workbook
Save a chapter and we'll keep your place — that's the only time we ask for an email.
Before you pay us anything
A $7,500 strategic deliverable, done before we send an invoice. Not a discovery call, not a proposal — the actual positioning work, in your hands. Internally we call it Keystone, because everything else we build for you rests on it.
We do it this way because positioning is where most marketing money gets wasted, and because you should be able to judge how we think before you commit. If you take it and walk away, it's still yours.
Claim your positioning strategyWhat you receive