A logo is not
a position.
We do both, in that order.
Most rebrands change how a company looks without changing what it can credibly claim. We settle the claim first — who you're for and what only you can say — then build the identity that carries it.
Brand Identity System
Logo, colors, typography, and visual language
Brand Voice & Tone
How you sound across every touchpoint
Brand Promise
The commitment that sets you apart
Brand Guidelines
Rules for consistent application everywhere
Mission & Vision
Your north star and reason for being
Unique Value Proposition
Why customers choose you over everyone else
Brand Personality
The character traits that define your brand
Marketing Assets
Ready-to-use materials for immediate deployment
Free · 60 seconds · no email required
Four questions.
Does your positioning hold up?
Positioning has to pass four tests: it must be specific, true, different and provable. Fail one and the branding on top of it can't save it.
Specific · Does it describe someone in particular, or everyone?
How specifically can you describe who you're for?
True · Would your customers and staff recognize it as accurate?
If you read your positioning to your team, what would they think?
Different · Could a competitor say the identical thing?
If your closest competitor put your positioning on their website, would anyone notice?
Provable · Can you show it, or only assert it?
What proof do you have on hand for your main claim?
What You Receive
Every Asset You Need
to Launch with Confidence
Our branding engagements deliver a complete, production-ready identity system — not a mood board or a concept deck. Every deliverable is built to be used immediately across every channel your business operates in.
Logo & Visual Identity
Primary logo, alternate lockups, icon/mark, and full usage guidelines across digital and print formats.
Color Palette & Typography
Primary and secondary color systems with hex, RGB, and CMYK values. Typeface selection with hierarchy rules.
Brand Voice & Tone Guide
Documented personality traits, language dos and don'ts, and sample copy across key communication scenarios.
Brand Promise & USP
A sharp, defensible statement of your unique value — what you deliver, who it's for, and why no one else does it better.
Brand Guidelines Document
A comprehensive reference guide covering every element of your brand — ready to hand to any designer, writer, or vendor.
Core Marketing Assets
Business cards, letterhead, email signature, social profile templates, and presentation deck cover — ready to use immediately.
Built on Keystone
Every branding engagement starts with Keystone
Before we draw a single logo, we complete Keystone — your ideal customer, archetype, competitive gaps and brand voice. So when we show you a mark, we can tell you which decision it came from instead of asking which one you like.
ICP-Informed Design
Built for the people most likely to buy
Archetype-Aligned Voice
Consistent personality across every touchpoint
Competitively Differentiated
Positioned to own a defensible market space
What lands in your hands
You leave with the files,
not a presentation about them.
A brand system your next designer, printer or agency can pick up and use without calling us first. Production-ready, organized, and yours.
Visual Identity
- Primary logo (horizontal, stacked, and icon versions)
- Full-color, reversed, and monochrome variations
- Primary and secondary color palette with all values
- Typography system with hierarchy rules
- Iconography and illustration style guide
- Photography and imagery direction
Brand Strategy
- Brand promise and unique selling proposition
- Mission, vision, and values statements
- Brand personality and archetype profile
- Competitive positioning statement
- Tagline and brand narrative
- Ideal customer profile summary
Brand Guidelines
- Comprehensive brand guidelines document (PDF)
- Logo usage rules and clear space requirements
- Color application across digital and print
- Typography application examples
- Voice and tone guide with sample copy
- Do's and don'ts for brand application
Marketing Assets
- Business card design (front and back)
- Letterhead and envelope templates
- Email signature design
- Social media profile and cover templates
- Presentation deck cover and slide template
- All files in print and digital formats
File Formats Included
Every Format You'll Ever Need
We deliver your complete brand asset library in every format required for digital, print, and production use — organized and labeled for easy access by your team and vendors.
AI / EPS
Vector source files for designers
SVG
Scalable web and digital use
PNG
Transparent backgrounds, all sizes
Print-ready and presentation files
JPG
Web-optimized raster images
Brand PDF
Complete guidelines document
Start Your Brand Project
Ready to Build a Brand
That Converts?
Thirty minutes. We will ask what you are trying to fix, tell you whether a brand system is actually the answer, and say so plainly if it is not.
What Happens Next
- 1
Discovery Call
We learn about your business, audience, and brand goals
- 2
Keystone
Your brand positioning strategy, completed before any design begins
- 3
Concept Development
2–3 distinct brand identity concepts, grounded in strategy
- 4
Refinement & Delivery
Final brand system delivered in ~2 weeks, ready to launch
- Keystone brand positioning strategy, complimentary
- ~2 week delivery timeline
- 2 rounds of revisions included
- All file formats delivered
Start Your Brand Project
No obligation. No hard sell. Just a conversation about your brand.
Your brand positioning strategy.
Before you pay us anything.
Ideal customer profiles, brand narrative, archetype, SWOT, competitor gaps, messaging and a campaign blueprint. A $7,500 deliverable, built at the start of every engagement as our investment in the work.
See what Keystone includesFree tools
Six tools.
No email wall.
- ·Marketing Maturity Scorecard
- ·Website Intent Grader
- ·Site Health Score
- ·Lead-to-Revenue Calculator
- ·Marketing Budget Benchmark
- ·Positioning Strength Test
Answer four questions and they unlock. We never ask for your email to hand them over.
Use the tools