The Library
Four books and two workbooks,
written before AI was a selling point.
Published frameworks on execution, positioning and digital marketing by Scott Regan, Managing Partner. This is the Actual Intelligence half of AI² — you can read it and judge it for yourself.
10 Secrets of Execution
How to Drive Accountability and Accelerate Business Results
Strategy is the easy part. This is the discipline that turns a plan into measurable objectives, owners and dates — the same operating rhythm behind our strategic planning work.
Written for: Owners and leadership teams whose plans keep dying in the drawer
Includes a companion workbook
Try the idea before you read the book
Execution Readiness Scorecard
Ten statements, one for each secret in the book. It scores your organization against the same ten and names the two you're weakest on.
Open the tool — free
2nd Edition
The Marketer's Guide to Growing Medical Aesthetics Volume
An expanded second edition covering brand, patient experience, digital marketing and how to use AI and emerging technology for competitive advantage.
Written for: Medical aesthetics practices building an authentic brand
Try the idea before you read the book
Mini Brand Audit
The book's opening argument is that most practices compete on price because they never decided what else to compete on. This finds that gap in your brand in about a minute.
Open the tool — free
The Digital Marketing Playbook for Medical Aesthetics Practices
Actionable frameworks for SEO, social, paid advertising and AI-powered patient engagement — built to be implemented, not admired.
Written for: Practices that have a beautiful website and not enough patients
Try the idea before you read the book
Site Health Score
The chapter on websites makes the case that speed is the cheapest conversion fix most practices never make. This measures yours with Google's own data.
Open the tool — free
The Well-Adjusted Practice
The Definitive Guide to Marketing Your Chiropractic Business Online and Off
A complete marketing system for chiropractic — positioning, patient acquisition, retention and the digital foundation underneath it.
Written for: Chiropractors scaling from a solo practice to multiple locations
Includes a companion workbook
Try the idea before you read the book
Marketing Maturity Scorecard
The book walks a practice from solo to multi-location. This tells you which stage you're actually in and what to fix first.
Open the tool — freeThe frameworks are free.
Running them is the work.
Every one of these books describes something we do for clients every week. If you'd rather not implement it yourself, that's the conversation.
Book your Discovery Call
Your brand positioning strategy.
Before you pay us anything.
Ideal customer profiles, brand narrative, archetype, SWOT, competitor gaps, messaging and a campaign blueprint. A $7,500 deliverable, built at the start of every engagement as our investment in the work.
See what Keystone includesFree tools
Six tools.
No email wall.
- ·Marketing Maturity Scorecard
- ·Website Intent Grader
- ·Site Health Score
- ·Lead-to-Revenue Calculator
- ·Marketing Budget Benchmark
- ·Positioning Strength Test
Answer four questions and they unlock. We never ask for your email to hand them over.
Use the tools