Most websites make
the visitor do the work.
Ours do it for them.
An intent-driven site asks what the visitor is trying to solve and builds the page around the answer, instead of making a stranger navigate your org chart. The full CRM is inside it, so nothing you capture goes cold.
Where every build starts
Every site we build starts with Keystone — your ideal customer, archetype and competitive gaps — so the page is written to a person instead of to a category. You get it before you pay us anything.
90+
Mobile PageSpeed, this page
98
Desktop PageSpeed, this page
100
Accessibility and SEO
Conversion-Focused Design
Layouts engineered to drive action
Mobile-First Development
Flawless on every device and screen
Fast Loading Speeds
Optimized for performance and SEO
ICP-Targeted Copy
Words that speak to your ideal buyer
Seamless Navigation
Intuitive UX that reduces friction
SEO Architecture
Built to rank from the ground up
Lead Capture Integration
Forms and CTAs that convert visitors
AI² Built In
AI Receptionist and CRM on every site
Free · 30 seconds · no email required
Before you read another word,
let's measure the site you have.
We run Google's own PageSpeed measurement against your homepage three times and show you the median. Most owners have never seen this number.
AI² Built Into Every Website
Your Website Is the
Front Door to AI².
A LeadWorks website isn't just a digital brochure — it's the entry point to your entire AI² marketing engine. From the moment a visitor lands on your site, AI² is working: engaging them, capturing their information, and routing them into automated follow-up sequences that convert.
Your website never stops working.
AI Receptionist
Every LeadWorks website is integrated with our AI Receptionist — an intelligent chat and SMS agent that engages visitors the moment they arrive, qualifies leads, answers questions, and books appointments directly into your calendar. No missed inquiries. No leads lost after hours.
What This Means for You
- Instant visitor engagement via web chat and SMS
- Automated lead qualification and routing
- Appointment booking and calendar sync
- 24/7 availability — no downtime, no holidays
Every form submission flows directly into your pipeline.
Conversion Form → AI² CRM
Every contact form, quote request, and lead capture element on your website is connected directly to the AI² CRM — so every inquiry is captured, tracked, and automatically entered into a follow-up sequence. No leads fall through the cracks. No manual data entry required.
What This Means for You
- Automatic CRM entry for every form submission
- Triggered follow-up sequences via email and SMS
- Lead scoring and pipeline stage assignment
- Real-time notifications to your team
One inbox for every conversation.
Conversations AI
Web chat, SMS, and voice inquiries from your website are unified in a single Conversations AI inbox — giving your team (or our AI) a complete view of every lead interaction, with smart response suggestions and full conversation history.
What This Means for You
- Unified inbox for web chat, SMS, and voice
- AI-assisted responses and smart routing
- Full conversation history and lead context
- Seamless handoff between AI and human agents
The Full Picture
Your Website. Your AI Receptionist.
Your CRM. One Seamless System.
Most websites capture a lead and hope someone follows up. A LeadWorks website captures a lead and immediately triggers an AI-powered sequence — engaging the prospect, answering their questions, and moving them toward a booking before your team even sees the notification.
That's the difference between a website and a marketing engine. Every LeadWorks website is the latter — by default.
Visitor Arrives
AI Receptionist engages them instantly via web chat or SMS
Lead Captured
Form submission or chat conversation flows directly into the AI² CRM
Follow-Up Triggered
Automated email and SMS sequences activate immediately
Appointment Booked
AI Receptionist books directly into your calendar — no manual coordination
What the build covers
Four disciplines,
one launch date.
Strategy, design, engineering and launch support are one engagement with one team — which is why nothing waits on a hand-off between vendors.
Strategy & Planning
- Brand Positioning Strategy (complimentary)
- ICP profiles and audience analysis
- Competitive website audit
- Site architecture and wireframes
- Conversion pathway mapping
- Content strategy and copy direction
Design
- High-fidelity mockups for all pages
- Mobile-first responsive design
- Brand-aligned visual identity application
- Custom iconography and illustrations
- Photography direction and sourcing
- Design system documentation
Development
- Clean, semantic HTML/CSS/JS build
- Performance-optimized code
- SEO architecture and metadata
- Lead capture form integration
- Analytics and tracking setup
- Cross-browser and device testing
Launch & Support
- Domain and hosting configuration
- SSL certificate setup
- 2 rounds of revisions included
- Post-launch QA and testing
- 30-day post-launch support
- CMS training for your team
Included with every website engagement
Keystone. Your brand positioning strategy.
$7,500. Before you pay us anything.
Every website we build starts with Keystone: who your ideal customer actually is, what they care about, where you genuinely differ, and the words that follow from that. It is the reason a page can be written to a person rather than to a category — and you keep it whether you hire us or not.
See what Keystone includesIdeal Customer Profiles (2–3 segments)
Brand Archetype & Personality
Competitive Analysis (3–4 competitors)
Ready-to-use Headlines, CTAs & Taglines
Brand Narrative (What / How / Why)
Positioning Statement & USP
Start Your Website Project
Ready to Build a Website
That Actually Converts?
Schedule a discovery call and we'll walk you through exactly how our process works, what you'll receive, and how your new website will be built on a strategic foundation that drives real business results.
What Happens Next
- 1
Discovery Call
We learn about your business, audience, and website goals
- 2
Brand Positioning Strategy
We complete your strategic foundation before design begins
- 3
Design & Development
We build your conversion-focused site in 3–4 weeks
- 4
Launch
Your site goes live, optimized and ready to convert
- Complimentary Brand Positioning Strategy
- 3–4 week delivery timeline
- 2 rounds of revisions included
- Mobile-first, performance-optimized
Not Sure Where to Start?
Learn about the Brand Positioning Strategy — the complimentary strategic foundation that makes every LeadWorks website convert better than the competition.
Explore the Brand Positioning StrategyStart Your Website Project
No obligation. No hard sell. Just a conversation about your website.
Your brand positioning strategy.
Before you pay us anything.
Ideal customer profiles, brand narrative, archetype, SWOT, competitor gaps, messaging and a campaign blueprint. A $7,500 deliverable, built at the start of every engagement as our investment in the work.
See what Keystone includesFree tools
Six tools.
No email wall.
- ·Marketing Maturity Scorecard
- ·Website Intent Grader
- ·Site Health Score
- ·Lead-to-Revenue Calculator
- ·Marketing Budget Benchmark
- ·Positioning Strength Test
Answer four questions and they unlock. We never ask for your email to hand them over.
Use the tools