Stop leading with technology.
Start with what hurts.
Most new patients have never heard of spinal decompression, robotic laser therapy, MRT testing, pulse therapy, or shockwave therapy, yet most chiropractic websites lead with technology. LeadWorks Intent asks each visitor why they came and writes the page around the answer, then puts your website, analytics, CRM and marketing on one platform with an AI that turns all of it into your next move.
Most practices rent these separately. Intent replaces them with one login.
Counted on the live demo. Every page and tool is there to open.
The parts are good. Together, they think.
Most practices keep their website, analytics, CRM and email in separate tools that never share a thing. Intent runs all four on one platform, so its AI sees the whole picture, from the first search to the booked visit, and turns it into your next move.
- Your websiteWhat patients typed, the pages they read and the tools they used
- Your analyticsGoogle Analytics, Search Console, SEO rankings and AI visibility
- Your reputationGoogle Business Profile reviews and tracked calls
- Your CRMContacts, conversations, the opportunity pipeline and appointments
- Your marketingEmail opens and clicks, link analytics and video analytics
- Recommends website improvementsPages to add, fix or switch on, from what visitors asked for and couldn't find
- Finds SEO opportunitiesSearches you almost rank for, and the page that would win them
- Writes, schedules and emails articlesTopics from your own data, written in your voice, promoted by email
- Builds your marketing planPriorities, channels and a calendar, drawn from your own numbers
- Fills the newsletterSeasonal issues from your articles, card library and analytics
- Claire answers for youChats, form submissions, text messages and Google reviews, around the clock
A website company, an analytics tool, a CRM and an email platform can each see one slice. Only a single platform can connect them, and that is what Intent is.
The website, the front desk, the CRM, the marketing and the analytics, finally working as one.
Most practices glue together a website, a chat widget, an email tool, an analytics login and a spreadsheet of leads. Intent is one system, so the question a visitor typed, the chat, the appointment request, the follow-up and the results all belong to the same patient record.
A website that asks first
The visitor says what is wrong. The site does the rest.
- One question, in plain words: why are you here?
- A page written for their situation, not a brochure
- Twelve journey pages, from desk workers to youth athletes
- The menu and the site re-order around their answer
- Condition, treatment, technology and town pages Google can index
Claire, the front desk that never closes
An AI receptionist on every page and every channel, day and night.
- Answers website chats from the practice's own approved facts
- Replies automatically to form submissions and text messages
- Responds to Google Business Profile reviews
- Knows every page on the site and links to the right one
- Says plainly that she is not giving medical advice
A CRM that follows up
Every inquiry becomes a contact with a history.
- Forms, chats, calls, email, texts and reviews in one inbox
- An opportunity pipeline from first inquiry to new patient
- Contacts with source, tags and full history
- Automations that nurture the patient through their booking journey
- Consent records that are added to, never overwritten
A marketing department built in
Plans, articles and email, driven by your own data.
- Marketing Plans built from your own numbers
- The AI copywriter suggests, writes and schedules articles
- Promote With Email for every article
- A seasonal newsletter that writes and sends itself
- Email campaigns, automations, link shortener and video library
Analytics that tell you what to do next
Every number in one place, and every number put to work.
- Google Analytics, Google Search Console and SEO rankings
- AI visibility, Google Business Profile and call tracking
- Intent funnel: what visitors typed, and where they dropped off
- Link analytics, video analytics, PageSpeed and page weight
- All of it feeds the recommendations, articles and marketing plans
You didn't open a practice to chase leads.
Here is where new patients slip away, and what happens instead on an Intent site.
One question, then a page written for them.
A new patient rarely knows the name of what they need. Intent asks in plain words and lets them answer in theirs. The site then writes a page for that situation: what usually sits behind it, what the practice would look at, and what a first visit involves.
- The visitor's own words, not a checklist of conditions
- Educational only, and it says so: never a diagnosis
- Their answer re-orders the menu and the pages around them
- Journey pages for the patients a practice sees most
- What they typed feeds the Intent funnel: a year of copy written by your own market
A page for every condition, treatment and technology.
Patients search “sciatica” and “pain down my leg,” not the brand name of your equipment. Intent gives each condition, treatment and technology its own page, links them to each other, and ships every one as real HTML that Google can read.
- Condition pages for what patients actually type
- Treatment and technology pages that explain who each one helps
- Town pages for the communities you serve
- Each page prerendered with its own title, description and structured data, and listed in the sitemap
- Switch a page on or off in Website content to match what your practice offers
Tools that answer the question before they call.
The website carries 11 interactive tools. Each one gives a plain answer about the visitor's own situation, with no email required to see it, and points to the page that explains it.
- Interactive body map: tap where it hurts, see what is commonly behind it
- Decompression candidacy check and “Is this a chiropractic case?”
- Desk-setup guide, posture check and sleep-position guide
- Recovery timeline, movement screen and spine age
- Kids' milestones and the cost of putting off care
She answers at 10 p.m., on every channel, so your front desk doesn't have to.
Claire is built into every Intent site. She answers website chats, replies automatically to form submissions and text messages, and responds to Google Business Profile reviews, always from the practice's own approved facts.
- Replies to form submissions and text messages the moment they arrive
- Responds to Google Business Profile reviews
- Suggested questions: hours, insurance, first visit, conditions
- Links to the page that answers the question
- Declines rather than guesses, and routes to the phone or a form
- Every conversation lands in Conversations with the contact attached
- One inbox for chat, forms, calls, email, texts, Facebook and Instagram messages
One login runs the website, the analytics, the CRM and the marketing.
The website is the half your visitors see. The portal is the half your team uses: every screen below is a real screen, and the demo call walks through them on a live site.
Start here
What needs you today, in one screen.
- Today: new leads, replies and follow-ups due
- Conversations: one inbox for every channel
- Appointment requests from the website
- Intent funnel: what patients typed, and where they dropped off
- My Inspiration: monthly marketing ideas
Website content
Change the site without calling anyone.
- Card library: edit a card once, every page updates
- Every page, the menu and the blog
- Providers, forms and offers
- Media library and video library
- Knowledge base that feeds the AI receptionist
- Internal links and accessibility checks
CRM
Every inquiry becomes a contact with a history.
- Contacts, lists, tags and customer profiles
- Opportunity pipeline from first inquiry to booked
- Quotes for higher-value care
- Forms that file into the CRM
- Activity feed for every contact
Marketing
A marketing department that runs on your own data.
- Marketing Plans built from your own numbers
- AI copywriter: suggests, writes and schedules articles
- Promote With Email for every article
- Seasonal newsletter that writes and sends itself
- Email campaigns, the email builder and automations
- Link shortener, printable handouts and sending health
Website performance
Every number feeds the AI's recommendations.
- Google Analytics and Google Search Console
- SEO rankings and AI visibility
- Google Business Profile, including reviews
- Call tracking, link and video analytics
- Knowledge Graph, PageSpeed and page weight
Shop
A built-in store, not a bolt-on.
- Products, collections and inventory
- Orders, customers and carts
- Coupons and gift cards
- Sales tax and shipping
- Sale banner and pop-up
Some modules, such as texting and call tracking, are add-ons. We will tell you which on the call.
From blog post to inbox, without a second tool.
Most practices pay for a website, an email platform and a newsletter service, then copy and paste between them. In Intent it is one flow.
The AI copywriter writes the article
Topics come from your own search and site data. Each post is written in your practice's voice and linked to the pages you have switched on.
Promote With Email
Schedule the email that announces it, preview the exact message, then reschedule or cancel in one click.
The newsletter writes and sends itself
Seasonal issues built from your new articles, your card library and your analytics, sent weekly, twice a month, monthly or quarterly at the hour you choose.
Sending health paces it
A new sending domain ramps up over 28 days, starting at 50 emails a day, so mailbox providers see a steady sending history instead of a sudden flood.
Order confirmations and form notifications never wait on the ramp. They always send immediately.
We build the engine, then hand you the keys.
You never start from a blank page, and you never need a developer to change one.
- 1
Demo call
We open the live demo and the portal together and look at your current website side by side.
- 2
We build it around your practice
Your treatments, doctors, towns and brand voice go in. You choose which condition, treatment and technology pages are switched on.
- 3
Go live, then run it from one login
Publishing rebuilds the site as fast static pages. Your team runs content, the CRM and email from the portal.
What chiropractors ask us.
What is a Generation 2 website?
A first-generation website lists treatments and technology and leaves the visitor to work out what they need. A Generation 2 website starts with the visitor: it asks why they came, builds the page around the answer, and hands every inquiry to a CRM that follows up.
Is the live demo a real practice?
No. LeadWorks Chiropractic in Kennesaw, Georgia, is a demo practice we built to show the platform, and its practice details are sample content. The pages, tools, Claire and the appointment form run on the same code your site would.
Will Google index personalized pages?
No. Google indexes only the public education pages: condition, treatment, technology, journey and town pages, each prerendered with its own title, description and structured data and listed in the sitemap. Anything personal stays private. Personalization happens in the visitor's own browser, what they type goes to your private CRM, and personal pages such as a patient's saved plan carry a noindex tag and are kept out of the sitemap.
Does Claire give medical advice?
No. Claire answers questions about the practice, its care and what a first visit looks like, using facts the practice has approved. Every chat carries a notice that it is not medical advice or a diagnosis, and she sends anyone who needs care to the phone or the appointment form.
Can my team update the site themselves?
Yes. Condition, treatment, technology, journey and town pages, the home and about pages, providers, offers, forms, the card library, the menu, the blog, photos and videos are all edited in the portal, and any page can be switched on or off in one click. Everything in Intent is built to be self-service.
Do I still need a separate email platform or CRM?
No. Contacts, the opportunity pipeline, forms, Conversations, email campaigns, the newsletter, automations and marketing plans all live in the same portal as the website and its analytics. Keep the scheduling app your practice already uses.
What does it cost?
A $1,500 setup fee, then $347 a month.
See your practice
as an Intent site.
Thirty minutes. We walk through the live demo and the portal, look at your current website with you, and tell you plainly whether Intent fits your practice.
Or email discover@lead-works.com
Book your Discovery Call
Tell us about your business and we'll show you exactly where your marketing can improve.