Patients search the concern.
Your website should answer it.
LeadWorks Intent is a website and practice portal for med spas, plastic surgery and aesthetic dermatology practices. Every treatment, device and concern has a place, and each visitor gets a site that follows what they came for. Your website, analytics, CRM and marketing run on one platform, with an AI that turns all of it into your next move.
Illustration of the portal's Website content screen. Treatment and device names are from the Intent library.
Most practices rent these separately. Intent replaces them with one login.
In the Intent aesthetics library that ships with every aesthetics site.
The parts are good. Together, they think.
Most practices keep their website, analytics, CRM and email in separate tools that never share a thing. Intent runs all four on one platform, so its AI sees the whole picture, from the first search to the booked visit, and turns it into your next move.
- Your websiteWhat visitors typed, the pages they read and the tools they used
- Your analyticsGoogle Analytics, Search Console, SEO rankings and AI visibility
- Your reputationGoogle Business Profile reviews and tracked calls
- Your CRMContacts, conversations, the opportunity pipeline and appointments
- Your marketingEmail opens and clicks, link analytics and video analytics
- Recommends website improvementsPages to add, fix or switch on, from what visitors asked for and couldn't find
- Finds SEO opportunitiesSearches you almost rank for, and the page that would win them
- Writes, schedules and emails articlesTopics from your own data, written in your voice, promoted by email
- Builds your marketing planPriorities, channels and a calendar, drawn from your own numbers
- Fills the newsletterSeasonal issues from your articles, card library and analytics
- The receptionist answers for youChats, form submissions, text messages and Google reviews, around the clock
A website company, an analytics tool, a CRM and an email platform can each see one slice. Only a single platform can connect them, and that is what Intent is.
The website, the front desk, the CRM, the marketing and the analytics, finally working as one.
Most practices glue together a website, a chat widget, an email tool, an analytics login and a store. Intent is one system, so the concern a visitor named, the chat, the consultation and the follow-up all belong to the same patient record.
A library, not a blank page
Every treatment and device you could offer, already written.
- Treatment pages named the way patients search
- Device pages for the branded equipment you own
- Concerns mapped to the treatments that address them
- Copy rewritten in your brand voice before it ships
- Switch a treatment on and its page publishes
Tools that meet patients where they are
Answers about their face, their date, their budget.
- Treatment assessment with a saved, personalized plan
- Compare treatments, cost explorer and downtime planner
- Body map and treatment fit quizzes
- Make It Mine personalization tailors intros and recommendations
- What visitors typed feeds the Intent funnel
A receptionist on every page
Answers around the clock, from facts you approved.
- Answers chats about treatments, downtime and visits
- Replies automatically to form submissions and text messages
- Responds to Google Business Profile reviews
- Never gives a diagnosis, and declines rather than guesses
- Named and voiced for your practice
A CRM and marketing that follow up
Every inquiry becomes a patient record, then a consultation.
- Forms, chats, calls, email, texts, reviews and Instagram messages in one inbox
- An opportunity pipeline and quotes for higher-ticket treatments
- Automations that nurture the patient through their booking journey
- Marketing Plans, the AI copywriter, Promote With Email and a seasonal newsletter
- A built-in store for skin care and gift cards
Analytics that tell you what to do next
Every number in one place, and every number put to work.
- Google Analytics, Google Search Console and SEO rankings
- AI visibility, Google Business Profile and call tracking
- Intent funnel: the concerns visitors named, and where they dropped off
- Link analytics, video analytics, PageSpeed and page weight
- All of it feeds the recommendations, articles and marketing plans
You didn't open a practice to chase inquiries.
Here is where consultations slip away, and what happens instead on an Intent site.
Informed patients type the device. Everyone else types the concern.
Someone who has done the research searches “Morpheus8 near me.” Someone who hasn't types “get rid of my acne scars.” Intent is built on a master library that maps 72 concerns to 166 treatments and 74 branded devices, so both of them find a page that answers them.
- Treatment pages for what you sell, named the way patients search
- Device pages for the branded equipment you own
- Every concern maps to at least one treatment, and every treatment sits under a concern
- Clean URLs: /treatments/ and /technology/, with your city in the copy
- Prerendered pages with their own titles, descriptions and structured data, in the sitemap
Illustration. The mapping shown is the library's own.
240 pages, in your voice, live when you are ready.
Every aesthetics Intent site ships with the full treatment and device library. The pages for what you offer today go live; everything else waits as a draft. Add a treatment next spring by switching it on in Website content, and its page publishes.
- Copy rewritten in your brand voice before anything ships
- Switch a page on to publish it, off to return it to draft
- Hormones, peptides, IV therapy, GLP-1, sexual wellness and exosomes ship switched off
- Edit a card once in the card library and every page that shows it updates
Tools built for aesthetics patients.
Patients arrive with a date, a budget and a worry, not a treatment name. These tools answer those first, then point to the page that fits.
Treatment assessment
Concerns in the patient's own words in, a saved personalized plan out.
Visual body map
Tap where it bothers you and see the treatments that fit.
Procedure directory
Every treatment, searchable by concern, area and downtime.
Compare treatments
Side-by-side cost, downtime, results and longevity.
Cost explorer
Honest price ranges before the consultation.
Downtime planner
Work back from a date: what fits before the wedding.
Recovery timeline
Day-by-day recovery for each procedure.
Skincare routine builder
A morning and evening routine from skin type and goals.
Ingredient checker
Checks a skincare label for pore-clogging ingredients.
Treatment fit quizzes
A short candidacy quiz on every treatment page.
Before-and-after gallery
Results organized by treatment and concern.
Personal offers
One-person coupon codes that appear on the site.
Seven questions, one photo, a careful plan.
The visitor names what they would change and uploads one photo. They see a simulation of a conservative plan, a projection of the next 15 years with and without care, and the treatments each concern points to, all before anyone asks for an email.
- Every render stamped as an AI simulation: not a promise, prediction or diagnosis
- Two consent boxes before any upload, and 18 or older enforced
- The full plan and every image on screen before the contact form
- A working delete button that removes the photo and the renders
- No beauty score and no income guessing: it scores stated intent only
Marren Aesthetic Institute is a fictional demo clinic.
Illustration of the Conversations inbox.
Every question answered. Every channel in one inbox.
The receptionist answers on every page, day and night, from facts your practice has approved, and hands the visitor to the right page or the phone. It also replies to form submissions and text messages, and responds to Google Business Profile reviews. Whatever the channel, the conversation lands in one place with the contact attached.
- Website chat, forms, calls, email, texts, Facebook and Instagram messages
- Replies go back on the channel the patient used
- Declines rather than guesses on anything clinical
- Every conversation becomes part of the contact's history
One login runs the website, the analytics, the CRM and the marketing.
The website is the half your visitors see. The portal is the half your team uses: every screen below is a real screen, and the demo call walks through them on a live site.
Start here
What needs you today, in one screen.
- Today: new leads, replies and follow-ups due
- Conversations: one inbox for every channel
- Appointment requests from the website
- Intent funnel: what visitors typed, and where they dropped off
- My Inspiration: monthly marketing ideas
Website content
Change the site without calling anyone.
- Card library: edit a card once, every page updates
- Every page, the menu and the blog
- Providers, forms and offers
- Media library and video library
- Knowledge base that feeds the AI receptionist
- Internal links and accessibility checks
CRM
Every inquiry becomes a contact with a history.
- Contacts, lists, tags and customer profiles
- Opportunity pipeline from first inquiry to booked
- Quotes for higher-value care
- Forms that file into the CRM
- Activity feed for every contact
Marketing
A marketing department that runs on your own data.
- Marketing Plans built from your own numbers
- AI copywriter: suggests, writes and schedules articles
- Promote With Email for every article
- Seasonal newsletter that writes and sends itself
- Email campaigns, the email builder and automations
- Link shortener, printable handouts and sending health
Website performance
Every number feeds the AI's recommendations.
- Google Analytics and Google Search Console
- SEO rankings and AI visibility
- Google Business Profile, including reviews
- Call tracking, link and video analytics
- Knowledge Graph, PageSpeed and page weight
Shop
A built-in store, not a bolt-on.
- Products, collections and inventory
- Orders, customers and carts
- Coupons and gift cards
- Sales tax and shipping
- Sale banner and pop-up
Some modules, such as texting and call tracking, are add-ons. We will tell you which on the call.
From blog post to inbox, without a second tool.
Most practices pay for a website, an email platform and a newsletter service, then copy and paste between them. In Intent it is one flow.
The AI copywriter writes the article
Topics come from your own search and site data. Each post is written in your practice's voice and linked to the pages you have switched on.
Promote With Email
Schedule the email that announces it, preview the exact message, then reschedule or cancel in one click.
The newsletter writes and sends itself
Seasonal issues built from your new articles, your card library and your analytics, sent weekly, twice a month, monthly or quarterly at the hour you choose.
Sending health paces it
A new sending domain ramps up over 28 days, starting at 50 emails a day, so mailbox providers see a steady sending history instead of a sudden flood.
Order confirmations and form notifications never wait on the ramp. They always send immediately.
We build the engine, then hand you the keys.
You never start from a blank page, and you never need a developer to change one.
- 1
Demo call
We walk through the platform and the portal on a live Intent site and look at your current website side by side.
- 2
We build it around your practice
Your treatments, devices, providers and brand voice go in. You choose which library pages are switched on.
- 3
Go live, then run it from one login
Publishing rebuilds the site as fast static pages. Your team runs content, the CRM and email from the portal.
What aesthetics practices ask us.
What is a Generation 2 website?
A first-generation website lists treatments and devices and leaves the visitor to work out what they need. A Generation 2 website starts with the visitor: it learns what they came for, re-orders itself around it, and hands every inquiry to a CRM that follows up.
Do I have to write 240 pages?
No. The treatment and device library comes written, and the copy is rewritten in your brand voice before anything ships. The pages for what you offer today go live; everything else waits as a draft until you switch it on.
What happens with sensitive treatments like GLP-1 or hormone therapy?
Hormones, peptides, IV therapy, GLP-1 weight loss, sexual wellness and exosomes ship switched off by default. Nothing in those categories publishes until the practice decides to offer it.
Is there a live demo?
There is no brand-neutral aesthetics website to tour, because the aesthetics sites we run belong to clients. On the demo call we walk through the platform on a live Intent site and the portal. The Aesthetic Preview pilot has its own public demo on a fictional clinic.
Will Google index the pages?
Yes, the public ones. Publishing rebuilds the site as prerendered static pages, each with its own title, description and structured data, listed in the sitemap. Treatment pages live at /treatments/ and device pages at /technology/, with the city in the copy rather than the URL. Anything personal, such as a saved treatment plan, carries a noindex tag and stays out of the sitemap.
Is the Aesthetic Preview part of every site?
Not yet. It is a pilot. Every render is stamped as an AI simulation, two consent boxes come before any photo, and a working delete button removes the photo and the renders.
What does it cost?
A $1,500 setup fee, then $347 a month.
See your practice
as an Intent site.
Thirty minutes. We walk through the platform and the portal, look at your current website with you, and tell you plainly whether Intent fits your practice.
Or email discover@lead-works.com
Book your Discovery Call
Tell us about your business and we'll show you exactly where your marketing can improve.