Free tool

What one lead is genuinely worth to you

Five numbers you already know, turned into the number that settles every argument about marketing spend: the most you can afford to pay for a lead and still make money.

About 5 minutes · No email required to see your result

Leads per monthGenuine inquiries — calls, forms, bookings. Not website visitors.

Of those, how many become customers?Your close rate. Most owners over-estimate this by 10–15 points; check it if you can.

Average first purchaseWhat a new customer spends the first time.

Additional purchases over the life of the customerNot a multiplier — roughly how many more times an average customer buys. Enter 0 if it's genuinely one-and-done.

Gross marginWhat's left after the direct cost of delivering the work. This is the number that makes the ceiling real.

Current marketing spend per monthoptionalOptional. Include agency fees and ad spend.

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