Your Brand Positioning
Strategy.
Built Before We Spend
a Dollar on Marketing.
A comprehensive, tailored strategy that clarifies your best-fit audience, differentiation, and go-to-market messaging — so your website and campaigns convert with less friction. Valued at $7,500. Delivered complimentary at the start of every engagement.
Free · 60 seconds · no email required
Five questions.
One honest read on your brand.
This is a sliver of what a Keystone Brand Positioning Strategy does — but it's a real read, not a personality quiz.
What business are you in?
What the full version adds
Eight deliverables.
Before you spend a dollar with us.
Brand narrative
The story of who you are and why you exist, written so your whole team can tell it the same way.
Archetype
The character your brand plays in your customer's life — and the tone, look and language that follow from it.
Ideal customer profile
Who is genuinely worth pursuing, who isn't, and what the profitable ones have in common.
SWOT
An outside read on your strengths and exposure. Useful precisely because we have no reason to flatter you.
Competitive analysis
What your competitors claim, where they're vulnerable, and the ground nobody has taken yet.
Messaging and copy
Headlines, value propositions and proof points — the actual words, ready to use.
Content strategy
What to publish, for whom, and in what order, tied to how people actually buy in your category.
Campaign architecture
The campaigns that follow from the positioning, sequenced and budgeted.
Nobody else in this market gives this away. We do it because we would rather find out we're wrong about your business before we're spending your money, not after.
Get Started
A $7,500 Strategy.
Delivered Complimentary.
We offer Keystone — your brand positioning strategy — at no cost at the start of every engagement — because we believe in demonstrating our commitment before you write a single check.
Everything Included
How It Works
Discovery Call
We align on your business, goals, and target audience
Inputs Collected
You share audience details, competitors, and goals
Strategy Delivered
Complete Keystone brand positioning strategy in ~2 weeks
Review Call
We align on strategy and define next steps together
Book your Discovery Call
Tell us about your business and we'll show you exactly where your marketing can improve.
Free tools
Six tools.
No email wall.
- ·Marketing Maturity Scorecard
- ·Website Intent Grader
- ·Site Health Score
- ·Lead-to-Revenue Calculator
- ·Marketing Budget Benchmark
- ·Positioning Strength Test
Answer four questions and they unlock. We never ask for your email to hand them over.
Use the tools